Well, this will surprise you that Google is one of the most famous search engines, where almost 70% of all searches come from and as a content writer, I will explain to you all in detail how to Promote Website on Google.
Below provided 5 effective ways are answers to your query, on how to top rank in Google and how Google will promote your website for Free.
We all know that on a daily basis millions of pages are written by millions of content writer but not all got that much popularity.
Even 90% in total is not even viewed by anyone, so writing good content is not enough to get more traffic on the website.
The key factor is the promotion of the website or Blog and sends signals to Google Crawler that you have valuable content and this is worth putting in the top 10 ranking pages.
Out of billions of searched query will your page rank in the top 10 pages or not? It will totally depends on how much you have already promoted your website.
Hence the query with a lot many is still on, how to Promote website on Google and how Google will respond to your promotion.
Here Promotions means not that you will pay something and it got rank in Google top 10 searches, we are talking about the organic search which is long-time sustainable.
There are numerous ways to Promote by paying for Google Adwords but here we will discuss how to promote a website on Google for Free.
Let’s highlight below the top 5 effective ways, will surely improve your website ranking.
Search Engine Optimization (SEO)
I have seen many newbies, got scared while talking about SEO or search engine optimization, for them it seems a magic trick which only a few people know.
But in reality, it is nothing more than following the standard content guidelines while writing your blog post.
If you are writing content that is following all On-Page and Off-page standards of a basic SEO standard than you are done.
Not to confuse you. hence I have written an Excellent guide on what is SEO and types of SEO.
Search engine optimization contains below few factors to care while writing your first blog post.
Write Content around Target Keyword
Well, this is key to rank in Google. Imagine you have written your overall content for a target keyword which is very competitive and a lot many already pages exist in the search engine.
Will you be able to compete as a new website holder? I am sure not. So the best solution for you is to find a low competitive target keyword.
If not sure how then check our detailed guide on Free keyword research tool Google Keyword Planner.
If you are using a paid tool like Ahref than it will be easy for you to find low competitive, high ranking possibility keyword very easily.
In the above screenshot, you can see that the targeted keyword “Top-earning blogs in India” is having keyword difficulty of just 3 which is easy to rank.
Now target your keyword as per the standard of SEO with low keyword density and must be everywhere in Title, heading, URL, and middle of the content.
If you are able to do so, then your post will get attention by Google quickly for a specific target keyword and will index for Top 10 ranking pages.
Hence focus on low competitive target keyword and try to write content around that keyword. But if willing to try another best SEO tool that offers a 14-day free trial then my best recommendation is SEMRush.
SEMRush also offers exclusive features for finding low competition keyword where keyword difficulty will be rated in between 0-100% score.
Building Inbound and Outbound Links
You have written good content and let say Google has indexed your page in the top 50 pages which is even good at initial.
Now our job is to push some positive signals to our Published page and that will be possible through Backlinks.
Yes, start creating backlinks for your published page on other site and this will send signals to Google that you have some authority which is given by other pages.
Here is the best free tool to get a list of the websites on which you should create backlinks which in result more powerful backlinks and less spam score.
As well as, Google crawler gets more references to your page on other sites and in result from those links it will visit your site and this in result increase the authority of the website.
As content will become older will get higher positioning in Google Ranking and such a way creating of Inbound and Outbound link is also a part of Search Engine Optimization.
Make sure to have quality backlinks, not the quantity and here are the best link building strategies on how you can get authoritative backlinks from DA 90+ website.
Write Ultimate Content.
If you want Google to promote your content than the best part is Content, I always prefer to write good content.
As I always said content is the king and it is a prime factor to up rank in Google.
What does mean by Good content, with my experience write better than others who are targeting the same keyword?
Logic will be simple, go to google and search for target keyword and find the top 10 pages and take a look for each.
Identify average article word length and write more than that and target keyword as explained above.
Well to explain whole this process on how to write your blog post do not miss our ultimate guide.
These all three comes under SEO and will guaranteed force Google to promote your content for free and you won’t need to pay any advertising fee.
Publish Guest Post
The best way to promote your content or blog post for free is by using Guest Post. The guest post is not easy to get.
Guest post is a technique, where you would have to pitch some high traffic website admin and request them to review your content.
If they approve your content then they will publish your post on their site by providing some referral link to your own website.
The content which will be written by you must follow the below standard.
- It must match the niche of the website on which you are planning to publish.
- Requested Guest post content must be unique and must not have any plagiarism issues.
- If it is more sort of case study will get more chance to get approved and published.
- Make sure your content must have some value to add to the existing user of the current website to which you are pitching.
This will indirectly create backlinks to your site if your Guest post will be published on the pitching website.
Where the website owner will create an anchor link by referring a link to one of your website posts.
As a result, the consistent traffic coming on the guest post published website may route to your website through that anchor link and you will get Free traffic.
Guest posts will also help to create backlinks and increase domain and page authority of the website.
But just to let you know that very few websites offer free Guest post rest are paid. The free website may put your content in the queue for longer than 1 month.
Keep patience and stay updated for more such posts to publish. If none of them will accept your post, you are free to publish those on your own website.
Publish as much as a possible guest post as you are creating your presence on another high trafficking website which in result route traffic to your website and that is for free.
Promote your Content on Social Media
These days around 80% of overall netizens are using Social media platform and out of them, few are very famous for daily active users.
Imagine how much you would have to pay for a Google advertisement if you want to run a marketing campaign.
The biggest problem solution is with Social media platforms, where without spending single Penny you will be able to get free traffic.
Bear in mind that to rank in google lot many factors play a vital role and out of them the most important is social media shares.
Engagement with your post will give Google a positive signal that your content is valuable and adding value to the readers.
This in result, ranks your post in search engine top ranking.
Find below, our list of most famous social media platform which helps you to drive in free traffic and will help you to answer how to promote a website on Google.
While referring to the case study done by us on a social media future, we have found that Facebook has the largest active user base of around 2200 Million.
To Promote on Facebook you can create a Facebook Page for your website and start sharing your every published post on your Facebook Page.
To get likes of followers for your page, you can send an invitation to your friend’s list and ask them to share your page on their profile.
Design cover page, set up a profile page, connect your other social media profile and provide a summary or description of your page.
Other than this the way to get free website promotion is by joining other Facebook groups, which are related to your niches.
Simply search for your required group which belongs to your niche such as if your blog website is all about Cryptocurrency.
Search for Cryptocurrency groups and send the request to join them, imagine those groups have already more than 50K group members.
If you are a member of those groups ultimately you are eligible to share the post for all those 50k people.
While you publish your post, share those on your own page as well as on other groups, which in result user will navigate to your site or your page.
If the user will interact and share your content on their own profile will increase more engagement and more traffic.
As result, more social signals and more positive ranking possibilities and more and free traffic.
The tweeter is the second most trusted social media platform after Facebook which has huge potential to get free traffic.
Simply create your Tweeter page, which could be your own profile or may belong to your website.
People will start following you, if they like the content you are sharing on tweeter and tweeter can generate more engagement as compared to Facebook.
The reason is an audience on Tweeter is more curious or content seeker than Facebook, if you have published any post and shared that on the tweeter.
If the shared post has an attractive thumbnail and having a worth reading content than within a day you will be able to generate thousands of the retweet.
You can publish your post link on tweeter by adding a hashtag #abc or pointing to the specific person or group or community by adding @abc.
Hence such Retweet will get more engagement and social shares and in result more free traffic and more ranking in search engines.
YouTube has more than 1 billion hours daily watch time which is more than any other video sharing content platform.
Let say you have created your own channel which providing learning ideas of how to do blogging etc.
In that case, you can share the same idea of learning to blog on your channel and in the reference you can provide your blog post link or website URL in description.
In order to get better detail ideas, the user will check your website URL and you will get free traffic and this in result add another social media shares.
Other than Facebook, Tweeter, and YouTube another powerful social media is Pinterest.
Simply create your board and pin your post on board, provide a description and redirect link to your post.
Well on Pinterest, around 70% of all active users are female only. So you can promote content that is female-oriented.
Hence try to share as much as you can on Social media shares and you can automate your content sharing process.
Link your WordPress.org account with WordPress.com and there will be an option to link for your social media profile.
You can configure that and whenever you publish content will auto shares on a social media platform like Facebook, Tweeter, and Tumblr.
Tips to take care of while social media shares.
- Always share content with a large thumbnail, which in result more attractive and more user engagement.
- After first publish, share that at least 3 times in the same platform to get viewed by all viewers, who missed earlier.
- Never share your post multiple times in a day else your website will be blocked by that platform.
I hope you got an idea of how social media shares is important and how this can bring free traffic to your website.
The more social engagement you will be able to generate the more social signals it will send to Google and Google will rank your post quickly.
Email outreach for New Post
It is obvious that Email outreach is another best way to get free traffic but it depends on a lot many factors that how much free traffic it can bring in.
Remember SEO and social media share will be for limited times only and we are not sure how long your content will get traffic from the search engine so you need to capture the lead of the visitors visiting your site.
In order to capture the lead of the website, you need two important things.
- Lead Magnet
- Email marketing Tools`
A lead magnet is a free guide or something which you are offering users in exchange for email as in the below screenshot you can see that I have provided 9-day free blogging training on my website.
In such a way you can provide any free ebook or any recorded video training to user so they give you their email ID. In order to capture that lead, you need to create an email Optin page.
If the reader is really keen, to learn more in detail about your lead magnet will enter the required detail and in such a way you will be able to generate a growing email list of readers.
For Email Marketing you can use the tool GetResponse and if you want to try this tool for free then click here to get the 30 days free trial of the GetResponse.
Email marketing tools will capture those leads and it is set up to send an auto responder email that first starts with a welcome email and then all future marketing emails.
Now once you have the email list then in future you can drop an email and can drive that traffic to new blog posts very easily without help from the Google
If your title is catchy and good enough to retain user will increase clicks to your shared post and will drive free traffic to your website.
It is another best way to get free traffic, more traffic from different sources as a result more search ranking and indirectly this gives an answer for how to promote a website on Google.
You will enjoy free traffic and the best part is this process is automated, one-time setup and you won’t worry about the future, and this service and plugins are free to use.
To get sorted, all list of social media platforms I have prepared a separate guide. Have a look for understanding the importance of social bookmarking sites for free SEO.
Now on how to promote the website on Google guide, let’s discuss the last way to do.
Submission of Website
The above listed top 4 ways are more focussed on the content creating and sharing activities to send a positive signal to Google.
But let me tell you that Google is not the only search engine which is worldwide been used, there are a lot many others.
Hence after publishing your post, it is your job to let every other search engine knows that you have published something.
There are 100s of other search engines, which are worth adding your website and you can not go to each and do submit your website, so here is my bonus tip for all readers.
- Go to Google Webmaster and submit your published post link manually.
- Go to the Bing webmaster and submit your post manually.
- Go to Free Web submission which will submit your website to more than 50 search engines and web directories in one go.
- Go to Ping-o-Matic and submit the URL of the published post to get notify the crawler of every search engine to invite for your recent published post.
- To drive traffic from the US never forget to submit those in the USA Directory Listing.
Above five is the basic checklist, you should always focus after publishing your blog post. The submission of your website on different locations will in result more authority on the website.
Keep in mind the Google will promote your content only if it got more engagement for your website and max search from various different places.
The best way to submit your website is by using the above-listed process, never focus on others, else it will be a hectic process for you to go share on each individually.
Here is we have prepared a top 21 list of important websites where you should keep focusing on submission of your website including the above top 5 listed.
Hey, this is an end of Ultimate guide on how to promote your website on Google but do not miss my view on Google ranking.
My View on Promote Website on Google
Google is the highest traffic source for any website, if you are able to rank in the top 10 then you will get insane organic traffic.
But to rank in the top 10 requires a lot many promotional efforts if you pay then it will be simple if willing to do this for free than in this guide we have already discussed all in detail.
I found sharing content on social media and submission to different websites and do On-Page SEO is the most effective.
Your website will rank either in a few days or months and generated traffic will sustain for a long time but don’t forget to capture email leads as much as possible.
You can not manipulate Google by creating spam links on your website, keep patience, and grow organically.
This process of Organic growth is a bit slower but the most effective way to get real traffic which will never absolute for a longer time.
What do you think about these 5 effective ways and let us know your answer on how to promote websites on Google.