Facebook business page setup is the process of creating a Facebook page for your business. This page will allow you to share updates about your business, post photos, and videos, and connect with customers. But how can you do that?
According to a report by Social Media Examiner, 91% of small businesses use Facebook to market their business. This is because Facebook is a powerful marketing tool that can help you reach a large number of people.
But setting up a Facebook page for your business can be confusing. There are so many options and settings to choose from.
Just like creating a personal Facebook profile, setting up a business page is easy and free.
Also, I have covered why a Facebook business page is important to your business. This is going to be very Interesting so don’t skip any point.
Let’s start!
Why A Facebook Business Page Is Important To Your Business
A Facebook business page is important to your business because it allows you to connect with customers and share updates about your business.
You can also post photos and videos, and connect with customers on a personal level. This can help you build customer loyalty and encourage customers to return to your business.
Facebook is a powerful marketing tool that can help you reach a large number of people. Setting up a Facebook page for your business is easy and free. That’s why Facebook Business Page is important for your business.
How To Set Up A Facebook Business Page
Jumping into the direct marketing you make sure to validate the below points on the currently active Facebook business page. I will go through each one of them step by step
Step 1
If you’re having tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs may be a link marked “Edit“, you will click that then reorder the tabs, inserting your most important tabs, such as Promotions, at the front.
Step 2
If you’re targeting Facebook to market, make sure you’re also posting there! No one will visit a page that seldom ever has updated content on it. Don’t overwhelm your followers.
However, be sure to post at least once per weekday in order that people will often check back just to see what’s going on.
Step 3
If you’re having trouble gaining followers, you can give sweepstakes in return for their “Like”. Just put the sweepstakes in a tab on your company’s page and have them fill it out with their email address, mentioning that only those who Like your page will be eligible for the contest.
Step 4
No Facebook marketing campaign will succeed unless people view it, so you should concentrate on building a solid following in the first place. This means you probably don’t need to put a lot of money into your marketing.
Until you’re able to build up a fan base of around 5,000 or more people. When you hit the 5,000 follower mark, the number of people who buy your product should start to rise.
Step 5
Always use a cover photo on your Facebook page that really shows off your brand. take an example, show a picture of one of your best-selling most popular products.
If you want to keep your products fresh in the mind of the public, choosing the correct cover photo can make this a lot easier for you.
Step 6
Make a note that likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things will directly help you turn a profit.
You can simply advertise on Facebook without ever investing in a Facebook business page, so consider other possibilities and how much money they can make you.
Step 7
Try using a Facebook ads campaign. Paid ads via Facebook can help your business to grow because they let you target your audience in various ways.
You are able to specify the gender, age group, location, and more of your audiences isn’t amazing?
You can create a campaign as narrow or broad as you want when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you want.
If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Step 8
Do not create any postings that are far too long. While you may have huge information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short and simple as possible.
But make sure they are well-written and easy to describe. Because here you want people to be able to grasp the main idea.
Step 9
Facebook allows you to have both a cover picture and a profile picture. Make sure that both of these should have something to do with your business. In addition, do not make the pictures too complex or tricky.
You want them to easily identify your target market. If they are not, someone could be confused about what the page is really about.
Step 10
Try to organize some networking events on Facebook. You could, for instance, encourage your subscribers to post an ad, a post link to their own website on your page, or a picture of the last product they purchased.
Choose a specific time when your subscribers are likely to be online, such as weekend afternoons or a weeknight.
Step 11
Always use a large picture on your business’s Facebook page. If you want your brand to stand out when someone stumbles across your page, a large image is the best way to accomplish this goal.
The size of the largest image you can use can be 200pix wide x 600pix high, so be sure to put that size for full use.
Step 12
Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot of hard effort to create a solid fan base on Facebook, so only start a page if you expect to see it through.
If it is more than you can handle then you should look for other ways to market your business.
Step 13
It may be a case while you may not get results overnight, that’s no reason to give up. Marketing of any type takes time to make an impression, and this is especially true with Facebook marketing.
Allow a great amount of time before you expect the increase you want in sales.
Step 14
You can use the Facebook ads Reports. This feature breaks down the information about the ads you have posted and how they are performing. It will tell you how well the ad is performing.
So you come to know what is working and what needs a change. Utilize the information that Facebook provides you in such a way you can better your campaign.
Step 15
While most of your posts should have content that adds value and provides information, so your fans would appreciate it, some of your posts should also be interactive.
Never forget to ask your customers for feedback, be it what you should name your next flavor of tea or what you should give away in a contest. They’ll always love to tell you what they think!
Step 16
The best part offers exclusive discounts and fabulous deals to your Facebook customer base. People love to be rewarded for their loyalty.
So treating for a long time people very well will increase their favoritism for you and encourage word-of-mouth advertising. All of which will help you more customers and sales in the long run!
Step 17
Marketing is something that requires persistence and strong dedication. So use this article to help you get started in the Facebook marketing world.
As you put these tips to use, you can make your business successful. You will help bring your company to a new level.
Bonus Tips
Once you have good likes or views of the page or a good number of people following the page, then you can start communicating by sending them a private message.
That will really help to maximize your business and increase the conversation sale overnight, it is like a personal connection with each individual customer.
If you are new to Facebook marketing and willing to learn how to send a private message on Facebook then make sure to check the step-by-step guide on sending a private message using Facebook.
Wrap Up On Facebook Business Page Setup
So, it is important that you set up a Facebook page for your business as soon as possible. In this blog post, we have outlined the 17 secret points to set up an attractive Facebook Business page.
If you follow these 17 Secret Points then you will be able to create a successful Facebook page for your business. By doing this many customers can easily connect with your business and you can create a brand by advertising your business through a Facebook page.
Do you have any questions about the Facebook business page setup? Let us know in the comments below!
We hope you found this information useful and will be able to set up your Facebook page in no time!
FAQ: Facebook Business Page Setup
Setup a Facebook business page is not a difficult task. But there are many questions from people related to this. Out of which I am answering some important questions here.
Q1. What are the different types of Facebook Business pages?
Ans. There are three types of Facebook business pages: Standard, Local Business, and Brand or Product.
Q2. Can I use my personal Facebook page for my business?
Ans. No, you cannot use your personal Facebook page for your business. You need to set up a separate Facebook page for your business.
Q3. What is the difference between a Facebook personal profile and a Facebook business page?
Ans. A personal profile is for individuals, whereas a Facebook business page is for businesses. On a personal profile, you are limited to 5,000 friends, but on a Facebook business page, you can have unlimited fans. A personal profile is also not allowed to have a ‘Like’ button, but a Facebook business page can.
